Attention is All Your Money Needs
You can never be too sure about how your money is doing.
From the philosophical ("Am I doing enough?", "Am I on the right track?") to the practical ("What's a good place to park emergency funds?", "Is my SIP working as it should?"), the questions are endless. Regardless of which cricketer is on prime time asking you to invest, the slow-burning anxiety never goes away:
"Am I doing it right?"
But what if managing your money was as simple as texting a friend who:
- Knows all about you, your dreams & aspirations
- Is an expert on growing your money
- Has a knack of ensuring you're resonsible with your spending
- Is always avaialble to help you think through financial decisions, no matter how small or big
That's the vision behind Finy: an always-on companion for your financial journey. Someone you can ask any question you want, no matter how small or big. (We see Finy a lot like a pair of sneakers on a college kid that gives you the confidence to walk up to the cool kids, but we'll talk about that some other day)
Why now?
All this while, you have managed your money based on your understanding of the markets. It's about time someone flipped that. The question we want you to ask is not what stock or fund to buy, but what's good for you? This is not a question answered merely by sorting funds basis "return rates" or "expense ratios" or whatever number the next wealth app comes along with.
Zooming out, we think it's the right time for a financial companion given that,
- Underlying financial infrastructure i.e. exchanges + brokers + intermediaries + regulators + payment rails reliability (UPI)
- The ever cheapening of inference time compute
- Increasing user reliance on AI
- Ever-increasing "financialization of savings"
Looking Ahead
The next big jump in capital markets participation is going to be powered by usable AI. Technology that can initiate conversations with personality, not just respond when it's asked. No matter the form factor, we want to build intelligence that converts anxiety into assurance with nary any judgment.
There will be a day when all of us will wonder how we ever managed something so complex like money without an always-on advisor. And until the day personal finance doesn't become as simple as texting a friend, we're not going to stop.
If any part of this resonates with you, drop us a line at hello@askfiny.com
Best,